package com.cq.pojo;


import lombok.Data;

import java.math.BigDecimal;

@Data
public class AlogDiff {

    private BigDecimal costDiff;

    private BigDecimal monitorRateDiff;

    private Long exposureCountDiff;

    private Long exposureUserCountDiff;

    private Long clickCountDiff;

    private Long clickUserCountDiff;

    private Long monthlyActiveMemberCountDiff;

    private BigDecimal monthlyActiveMemberGmvDiff;

    private Long newMemberAcquisitionCountDiff;

    private BigDecimal newMemberAcquisitionGmvDiff;

    private Long periodicMonthlyActiveUserCountDiff;

    private BigDecimal periodicMonthlyActiveUserGmvDiff;

    private Long periodicNewMemberCountDiff;

    private BigDecimal periodicNewMemberGmvDiff;

    private Long nextMonthActiveMemberCountDiff;

    private BigDecimal nextMonthActiveMemberGmvDiff;

    private Long nextMonthNewMemberCountDiff;

    private BigDecimal nextMonthNewMemberGmvDiff;


    private BigDecimal cpmDiff;// CPM=花费/曝光次数*1000

    private BigDecimal roiDiff;// 月活会员ROI=月活会员GMV/花费

    private BigDecimal cacDiff;// 月活会员CAC=花费/月活会员数

    private BigDecimal mamcRateDiff;// 月活会员贡献率=月活会员数/周期月活人数

    private BigDecimal mamcGMVRateDiff;// 月活会员GMV贡献率=月活会员GMV/周期月活GMV

    private BigDecimal rnmRoiDiff;// 拉新会员ROI=拉新会员GMV/花费

    private BigDecimal rnmCacDiff;// 拉新会员CAC=花费/拉新会员数

    private BigDecimal nmcRateDiff;// 拉新会员贡献率=拉新会员数/周期月活人数

    private BigDecimal nmcGMVRateDiff;// 拉新会员GMV贡献率=拉新会员GMV/周期月活GMV

    private BigDecimal pcmaGMVDiff;// 活动期人均月活GMV=月活会员GMV/月活会员数

    private BigDecimal mpcmaGMVDiff;// 次月人均月活GMV=次月月活会员GMV/次月月活会员数

    private BigDecimal pcnGMVDiff;// 活动期人均拉新GMV=拉新会员GMV/拉新会员数

    private BigDecimal panGMVDiff;// 次月人均拉新GMV=次月拉新会员GMV/次月拉新会员数

    private BigDecimal masmRateDiff;// 月活次月留存率=次月月活会员数/月活会员数

    private BigDecimal mrrRateDiff;// 拉新次月留存率=次月拉新会员数/拉新会员数
}
